Wine producers, industry members and professionals, along with members of the public, gathered yesterday for the one-day Tejo Wines Tasting Showcase at Artyzen Grand Lapa Macau.
Organised by Tejo wines, the one-day event featured seven wine producers from Portugal’s Tejo region, which event information highlighted as having deeply-rooted heritage in Portugal’s oldest wine region. It was divided into two sessions, with an afternoon session exclusive to professionals, companies, wine shops, and importers, while an open session for the general public took place in the evening, Tejo Wines Marketing Manager Martim Pestana highlighted to the Post during an interview yesterday, noting the importance of presenting good wines with a lot of structure and flavours to consumers.
Following the Macau tasting event, the seven wine producers will continue to showcase their wines at the international business-to-business tradeshow Vinexpo Asia in Hong Kong from today through Thursday. Coming to these two events, Pestana highlighted the importance of the Asian market and staying in it. “We want to increase our brand and our sales of wines in this market”, Pestana said. He described it as a “huge market” with lot of people and “a lot of targets”.
In terms of Macau specifically, Pestana pointed out the connection between Portugal and the city including its relations and familiarity with the Portuguese culture and wine producers. “For us, it’s very important to stay and represent Portugal in this market”.
The event had taken place prior to the COVID-19 pandemic (2020-2022), Bruno Simões, the managing director of DOC DMC, which handles local coordination, told the Post yesterday.
Touching on event attendees and their objectives, Simões said that some are looking for importers and a way to enter their market, while there are those who are already in the market, with an importer and distribution. Those who have distribution here want to raise the profile and promote the Tejo wine region*, while there are those seeking importers.
Overall, Simões said he believes that the Tejo wine region is “already known in Macau” and has a good presence.
*Tejo, until 2009 named Ribatejo, is a Portuguese wine region covering the same areas as the Ribatejo Province. It takes its name from the river Tejo (Tagus being its traditional English name). – Wikipedia
Wine enthusiasts visit one of the booths set up for the Tejo Wines at Artyzen Grand Lapa Macau. – Photo: Rui Pastorin
