San Miu Supermarket yesterday reopened its renovated flagship shop in Taipa’s Flower City, offering more than 8,000 products from around the world following a comprehensive revamp of its retail space and brand image, according to a statement yesterday by the Hong Kong-based DFI Retail Group Holdings Limited Company.
The store, covering more than1,200m2, now features upgraded sections for fresh produce and organic vegetables, made-to-order hot food, souvenirs and snacks, and global fine wines. It also offers dedicated sections for high-protein products, healthy dairy products and organic health foods.
The renovation includes a fresh-cut fruit corner and a hot food section serving freshly steamed dim sum and local delicacies. The supermarket has also introduced a new corporate identity and staff uniforms as part of its flagship store refresh initiative. The Flower City branch operates 24/7.
Peter Lee, general manager of store operations at San Miu Supermarket, said during a media event at the supermarket yesterday that the company regularly reviews market developments and changes in consumer habits to identify new business opportunities. He said San Miu focuses on serving local communities and meeting residents’ everyday needs, rather than competing with retailers in neighbouring cities, aiming to improve its services and shopping experience in response to changing consumer expectations.
Talking to the media, Lee noted that the upgrade of the Flower City store was not simply a response to outbound spending or market competition, but the result of continuously observing changes in Macau residents’ consumption habits and looking inward to improve its own operations. Given Taipa’s diverse customer base, many residents previously had to travel across districts or shop online for imported goods. Leveraging the group’s global supply chain advantages, San Miu has brought quality global products directly into neighbourhood stores, while welcoming customer feedback on desired items so the team can strive to source them.
At the same time, in response to Macau’s fast-paced lifestyle and growing demand for ready-to-eat meals, the supermarket has expanded its fresh-cut fruit, hot food, frozen seafood and meat sections to cater to daily meal needs across breakfast, lunch and dinner, Lee said.
Lee added that residents had become increasingly concerned about product quality in recent years, prompting the supermarket to expand its range of imported goods. Its fruit products are sourced from more than 15 countries and regions. Of its 110 fruit varieties, products imported from overseas account for nearly half of the selection but contribute about 70 per cent of sales.
The supermarket introduced organic vegetables early this year, which now account for about 15 per cent of vegetable sales. Its expanded food selection also includes limited-time seasonal products such as hairy crabs, while the new sections cater to growing demand for healthier products and a wider range of shopping choices.
He also noted that the brand’s staff structure remained stable, with many long-serving store employees having worked there for 18 years, adding that its “customer-first” service ethos remained unchanged.
Discussing future plans for its Macau branches, Lee said the Flower City store serves as a pilot for the upgrade. While the company has completed evaluations of all its 20 stores across Macau, it will not carry out a large-scale overhaul all at once. Instead, the team will monitor the Flower City branch’s operational data and gather customer feedback to identify proven upgrade elements before replicating them according to local conditions. Each store will maintain an overall modern and vibrant direction, while adjusting its product mix based on the surrounding commercial area’s household demographics and customer preferences – such as increasing ready-to-eat offerings at some branches and expanding imported goods at others, Lee said.
To celebrate its reopening, the supermarket is offering promotions for four days, including this Sunday. Customers spending at least 168 patacas in a single transaction can receive a 15-pataca discount, while those spending 288 patacas or more can get a 35-pataca discount. The first 500 customers each day will also receive a selected gift and a 10-pataca cash voucher, while stocks last.
A San Miu staff member (left) introduces the Asian Flavour hot food and ready-and-eat section to the media during yesterday’s guided tour of the revamped supermarket in Taipa’s Flower City.
San Miu General Manager Store Operations Peter Lee (centre) talks to reporters during yesterday’s guided media tour of his company’s revamped supermarket in Taipa’s Flower City. – Photos: Sherwin Hng
