The Cultural Affairs Bureau (IC) held the opening ceremony at the Macau Cultural Centre (CCM) yesterday for an event titled “Macau Just Read – National Reading Campaign Week”.
The bureau also announced the launch of its inaugural incentive scheme, “10 Minutes of Reading”, which begins today. According to the event’s website, participants can earn points simply by reading for 10 minutes each day, which can then be exchanged for prizes.
Those looking for more detailed information about the event may visit the link: https://www.library.gov.mo/nationalreadingcampaignweek/zh-hant/active/10mins-reading
The ceremony was held in conjunction with the Education and Youth Development Bureau (DSEDJ) and the Social Welfare Bureau (IAS). Guests included Bai Bing, deputy director of the Department of Publicity and Culture of the Liaison Office of the Central People’s Government; Secretary for Social Affairs and Culture Wallis O Lam; and Macau medal-winning paddler Zhu Yuling, currently ranked fourth in the International Table Tennis Federation (ITTF) World Ranking (Women’s Singles), who is serving as the brand ambassador for “10 Minutes of Reading”.
In her speech, IC President Deland Leong Wai Man said that the National Reading Campaign Week has been optimised by the bureau as a brand-new cultural initiative to help establish Macau as a “City of Reading”.
She noted that the bureau has established “10-Minute Reading Corners” at five locations, including the lobby of the public Conde de São Januário Hospital Centre, the leisure area on Rua do General Ivens Ferraz, and the Macau Cultural Centre.
Leong added that over 100 activities will be held during the event, including a book exchange, a sale of periodicals, and a family carnival at the Macau Cultural Centre over the weekend.
Furthermore, Leong remarked that the event has strengthened regional cooperation. This includes the “Read Together for Half an Hour” initiative, jointly organised by seven major cities, including Guangzhou, Hong Kong, Nanning and Shenzhen with shared reading sites now extended to the Guangdong-Macao In-Depth Cooperation Zone in Hengqin.
The two-day carnival will be held tomorrow and Sunday. The reading week, which started on Monday, ends this Sunday.
This undated handout photo provided the Cultural Affairs Bureau (IC) yesterday shows students reading at the bureau’s “10-Minute Reading Corners” set up outside the Macau Cultural Centre.
