A total of seven “beloved” IPs are gathered at the Atrium of NOVA Mall in Taipa in a pop-up playground set up for its “Star IPs Extravaganza” campaign, with the event featuring themed prizes and activities for mallgoers.
Presented in partnership with Toys “R” Us, the IPs featured are Chiikawa, Doraemon, Frozen, Mofusand, Paw Patrol, Pokémon, and Sanrio, with the pop-up running through August 31, according to a Friday statement from the mall.
During its run, exclusive dedicated merchandise will be available while there are also gashapon* stations and themed carnival booths offering three signature games: “Starry Rainbow”, “Starry Dice”, and “Star Fishing”, which will debut on August 15. All games, the statement said, offer themed prizes for everyone, with top winners also able to take home exclusive items.
Meanwhile, Toys “R” Us mascot “Geoffrey the Giraffe” make their appearances at weekends from 1 p.m. to 3 p.m. during the campaign, the statement said.
NOVA Mall General Manager Paul Lee Yan Kwong was quoted by the statement as saying: “As the first one-stop lifestyle and shopping destination in Macau created for local residents, NOVA Mall is committed to providing diverse entertainment and unique shopping experiences throughout the year. We are delighted to partner with Toys“R”Us this summer to bring together some of the world’s most beloved and iconic IPs across generations”.
More details can be found by visiting https://www.NOVA.mo.
*A gashapon is a type of capsule toy or collectible that is dispensed from a gashapon machine. – Source: Poe
This undated handout photo provided by NOVA Mall on Friday shows a top-down view of the pop-up set up at the mall’s Atrium for the “Star IPs Extravaganza” campaign.
