Two flagship “Wynn Signature” events have received international marketing recognition, with the Wynn Signature Chinese Wine Awards and Wynn Signature – Hypercar Exhibition earning accolades at The Drum Awards for Marketing APAC 2026 and the 26th IAI Awards, according to a statement by Wynn on Tuesday.
According to Wynn, the awards highlight the integrated resort operator’s branding and marketing capabilities while reinforcing the international profile of its lifestyle-focused “Wynn Signature” platform.
APAC stands for “Asia Pacific” while IAI stands for “International Advertising Institute”.
At the 26th IAI Awards, one of China’s major advertising and brand marketing competitions, the “Wynn Signature – Hypercar Exhibition” received a Bronze Award in the Integrated Marketing category, the statement said, adding that the “Wynn Signature Chinese Wine Awards” earned an Excellence Award in the same category.
The statement said that the Hypercar Exhibition has evolved beyond a traditional motor show by bringing together rare hypercars and luxury brands, noting that the latest edition featured several Asia-exclusive vehicle debuts and cross-industry collaborations.
A hypercar is an ultra-high-performance vehicle that represents the absolute pinnacle of automotive engineering, design, and performance.
Meanwhile, the Wynn Signature Chinese Wine Awards event, launched in 2024, aims to promote Chinese wines internationally under the theme of “International Standards, Chinese Ingenuity”, the statement said, adding that the competition combines international judging standards with a multi-channel promotional strategy to help Chinese wineries expand their global visibility and reputation.
The Chinese Wine Awards also received further recognition at The Drum Awards for Marketing APAC 2026, securing a Silver Award in the PR category and a Bronze Award in the Disruption Award category*, according to the statement.
Now in its third year, the competition seeks to connect Chinese wineries with international markets through global promotion, integrated marketing initiatives, and cross-sector partnerships, the statement underlined, pointing out that the platform has helped award-winning wines enter fine-dining venues and access international distribution networks.
The statement said the continued recognition of its “Wynn Signature” events demonstrated the effectiveness of its premium event branding and integrated marketing approach, adding that it will continue advancing its “Tourism+” strategy through cross-industry collaborations while supporting Macau’s development as a World Centre of Tourism and Leisure.
* In the context of The Drum Awards for Marketing APAC 2026, the Disruption Award belongs to a special subset of categories designed to celebrate “inspiring outcomes”. Specifically, this award recognises marketing teams and campaigns that actively challenge the status quo, buck industry trends, and use unconventional, groundbreaking ideas to achieve massive success. – Gemini
This 2025 image provided by Wynn on Tuesday shows the “Wynn Signature – Hypercar Exhibition” which was held at Wynn Palace in Cotai.
