Integrated resort operator Galaxy Macau has entered a three-year partnership with Trip.com Group from this year through 2029.
The partnership, according to a Galaxy Macau statement on Wednesday, leverages Trip.com Group’s “expansive global membership ecosystem” and the integrated resort’s expertise in venue operations and the holding of large-scale events, with the partnership also including Macau’s largest indoor arena, Galaxy Arena.
Through this partnership, both parties will “deepen integration across event curation, execution and distribution, while unlocking new layers of value through show-viewing privileges over cross-platform membership. The result is designed to deliver a more seamless, diversified and elevated experience for audiences on-ground entertainment delivery”, the statement pointed out.
The statement noted that the partnership “marks a pivotal step forward in advancing the integration of culture and tourism, a priority theme shaping the next phase of regional tourism development”.
Galaxy Entertainment Group (GEG) Executive Vice President of Entertainment Services Jeffrey Jiang (right) poses with Trip.com Group Vice President Echo He during a recent ceremony held at Galaxy Auditorium to mark the three-year partnership. – Photo: Galaxy Macau
