Melco Resorts & Entertainment said in a statement on Wednesday that City of Dreams (COD) in Cotai won two accolades at the “2026 TITAN Brand Awards”, receiving the highest Global Tier Platinum distinctions for “Best Brand Awareness Campaign” and “Best Integrated Marketing Campaign” for its new brand chapter “Be A Dreamer”.
The new awards follow the company garnering top honours at the 2025 edition of the “TITAN Brand Awards” for its “House of Dancing Water” Premiere campaign, the statement said.
The “Be A Dreamer” campaign was unveiled on March 10 and introduces “its first-ever celebrity-led brand narrative”, the statement said, collaborating with mainland Chinese actor Jing Boran as Global Brand Ambassador and ballerina Tan Yuan Yuan, also from the Chinese mainland, as Friend of the Brand.
On its new awards, the statement quoted Melco Resorts & Entertainment Chairman and CEO Lawrence Ho Yau-lung as saying that the achievement was due to the team’s “tireless pursuit of excellence and their ability to craft narratives that resonate on a global stage”.
The awards are organised by the International Awards Associate (IAA) and recognise top achievement in branding and advertising, according to the statement, noting that the platform receives submissions from over 100 countries and honours projects that “deliver exceptional market impact and engagement via masterfully crafted media strategy and messaging”.
This photo provided by Melco Resorts & Entertainment on Wednesday shows Global Brand Ambassador Jing Boran (3rd from left) and Friend of the Brand Tan Yuan Yuan (2nd from left) posing with other guests during a launch event for the “Be A Dreamer” campaign at the integrated resort on March 10.
