The 2025 “Guangdong & Macao Branded Products Fair (GMBPF)” comprising 480 enterprises from Macau, Guangdong and “Belt and Road” (B&R) countries and regions will take place from tomorrow to Sunday at The Venetian Macau’s Cotai Expo Hall D, Commerce and Investment Promotion Institute (IPIM) President Che Weng Keong announced in a press conference yesterday.
Che said in a speech that the four-day fair would focus on two major themes: the silver economy* and “China chic”** industry, featuring a raft of activities, including workshops, business matching sessions, forums, guided community tours, and multi-venue events in Macau and Hengqin, aiming to support enterprises in exploring domestic and international markets.
“At present, the silver market holds tremendous potential and is expected to invigorate economic development,” Che said. Therefore, a Silver-haired Lifestyle and Health Zone has been introduced for the first time to the fair, showcasing smart-home equipment and assistive technology products for the elderly, Che said, adding that the zone will incorporate B2B (business-to-business) elements, to effectively connect market demand with product supply, aiming to help enterprises seize new opportunities arising from the silver economy.
Che added that this year’s fair will feature a China chic Products Zone with modern China chic elements, blending traditional culture with modern technology, using scene reconstruction and interactive experiences to present Sai Kwan culture***, aiming to stimulate interest in quality products among China chic enthusiasts, particularly Gen Z consumers who have significant purchasing power.
Lin Shaorong, a Level 1 Inspector of the Foreign Trade Division of the Department of Commerce of Guangdong Province, noted that this year’s fair attracted 183 corporate exhibitors from Guangdong Province, with 76 enterprises participating for the first time, or 56.7 percent of the total number of booths, including brands with a history of over 100 years.
Lin added that in 2024, trade between Guangdong and Macau grew by 22 percent year on year to 19.34 billion yuan (21.78 billion patacas), reflecting robust economic ties between the two regions.
*The “silver economy” refers to the economic activities and markets that arise from the needs and preferences of the ageing population, typically individuals aged 50 and older. – Poe
**”China chic” refers to a trend in fashion and design that embraces and celebrates Chinese culture, aesthetics, and craftsmanship. It combines traditional elements with modern sensibilities, often highlighting local materials, techniques, and cultural motifs. The industry seeks to create a contemporary identity for Chinese fashion and design, appealing both domestically and internationally. – Poe
***Sai Kwan culture (西關文化), refers to the distinctive regional heritage that evolved in Guangzhou’s historic Liwan District (荔灣區), centered around the area outside the city’s western gates. It embodies a fusion of Lingnan traditions, commercial innovation, and cross-cultural exchange. – DeekSeek
Commerce and Investment Promotion Institute (IPIM) President Che Weng Keong (right) and Level 1 Inspector of the Foreign Trade Division of the Department of Commerce of Guangdong Province Lin Shaorong address yesterday’s press conference at The Venetian Macau in Cotai about the upcoming Guangdong-Macau branded products fair. – Photo: Ida Cheong
