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Mak Mak – Macau’s 1st IP brand for its tourism marketing strategy

2019-05-31 08:00     Comment:1

“It is the first time that the Macau Government Tourism Office (MGTO) is using intellectual property (IP) branding, for Macau’s official mascot Mak Mak, as a tourism marketing strategy,” MGTO Director Maria Helena de Senna Fernandes, said on the sidelines of the launch of a new financial support programme for cultural tourism branding yesterday.

MGTO and the Cultural Industries Fund (FIC) launched the new programme at the Macau Young Entrepreneur Incubation Centre in Nape yesterday. “We would like to invite Macau’s creative minds to help us develop cultural tourism products and experience services using the city’s mascot, Mak Mak,” said Senna Fernandes.

She added that tourism products could be souvenirs for visitors or visitor experience services such as virtual reality (VR) games to learn more about Macau’s landmarks and heritage. Senna Fernandes said she hoped that through the programme MGTO could use collective creativity to promote Mak Mak and Macau’s cultural heritage.


Cultural Industries Fund (FIC) Administration Council member Davina Chu Miu Lai (from left to right), FIC President Leong Heng Teng, Mak Mak’s designer Tou Chon Wai, MGTO Director Maria Helena de Senna Fernandes and MGTO Tourism and Products Department Acting Chief Yip Wing San pose with Mak Mak after yesterday’s press conference at the Youth Entrepreneur Incubation Centre. Photo: Prisca Tang


This image downloaded from the Macau Government Information Bureau (GCS) website yesterday shows Macau’s tourism promotion mascot Mak Mak designed by Tou Chon Wai.

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